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Lyons Direct’s team is comprised of senior level development professionals with over 55 years of combined non-profit, fundraising and membership
experience. Meet our Executive Team...
Elizabeth Wey Lyons, President
Beth started Lyons Direct to provide the kind of results and services she herself expected when she worked as a fundraising professional. After 20 years as Membership/Direct Marketing Manager at the New England Aquarium, Beth became Vice President of Marketing for Fieldstone Creative Communications, Inc. In 1997, she started her own company, which has become an award-winning firm. With more than 30 years of experience on both sides of the table, Beth has helped hundreds of diverse organizations around the country support their missions and meet their fundraising goals through direct mail. She has been a guest speaker for the New England Direct Marketing Association, New England Museum Association, Association of Zoos and Aquariums, New England Association of Health Care Philanthropy and New England Association of Fundraising Professionals, as well as published several articles on direct mail fundraising.
Paula Klim White, Account Executive
Paula brings 15 years experience in fundraising with a focus on management, marketing and development operations. Paula previously served as Director of Annual Fund for Children’s Hospital in Boston, as well as Director of Individual Giving and Director of Trustee Relations for New England Aquarium. Paula’s extensive experience with Raiser’s Edge and other fundraising software programs has allowed her the opportunity to work with numerous organizations in the Boston area to reorganize and reconfigure their databases as well as provide extensive analysis on fundraising results.
Pamela Smith, Creative Director
Pam is a graphic designer with more than 18 years of specialized experience in direct mail. She has worked with a wide range of clients from initial concept to final design. Pam creates designs that have maximum impact and motivates donors, and does so keeping in mind the budgets of our clients and what is most cost-effective when the work goes to print and the mailhouse. Pam also oversees printing projects to be sure they are done correctly as well as on time and on budget.
Contact us today and let us show you why our clients choose Lyons Direct Communications as their fundraising partner.

